Integrating Research Methods with Marketing Decisions Proposal

Integrating Methods with Marketing Decisions - Research Proposal Example It is mostly qualitative and unstructured. Being qualitative in nature, it uses a small focus group instead of a larger population or interviews that are in-depth, or projective techniques. In the focus group method, a small group of people is interviewed on the topic. These people are free to interact with one another. This is a hurdle for the researcher as he has no control over the group. Many times it drifts towards irrelevant matters. The data also gets influenced by others. Another problem is that it is researcher dependent. The questions framed by the researcher lead in one particular direction. Projective techniques are indirect techniques that help understand the underlying beliefs without disclosing the actual aim of the research like word association, sentence completion , story completion, cartoon tests, role play etc. In-Depth Interviews are conducted on one-to-one basis. This helps in getting in-depth information and also to get to the hidden issues. Unlike survey interviews it may not have the same set of questions for all the participants. It is a time consuming process that may get influenced by the bias of the researcher. There are three techniques used in these interviews - One is Laddering, in this the questions start off with the external objects and slowly get to internal attitudes or feelings. Another way is Hidden issue questioning. In this the researcher concentrates on deeply seated beliefs and feelings. Third one is Symbolic Analysis. Here the researcher asks opposite questions and tries to understand their symbolic meanings In-depth Interviews are the best suited way for this research as it will help understand the underlying beliefs and attitudes that form the basis for buying a vehicle. This is the information needed by the company to remodel Taurus.Descriptive research methodDescriptive research gathers data and then interprets it by tabulating and organizing the data. Description is used as a tool in organizing the data. It is very helpful to find out what is the best solution to the given problem with many variables. Once the research question is fixed, the descriptive research method can be decided upon. The methods of data collection could be surveys, interviews, observations and portfolios. Surveys draw conclusion based on the questionnaire and help to identify the factor that needs change.These surveys can be done through written questionnaires or personal interviews or telephone interviews. Interviews are most time efficient and help in getting in-depth information by creating a rapport with t he participants. But it is time consuming and requires a lot of time to be spent in interviewing and in traveling for interviewing. In comparison, telephone interviews are less time consuming and less expensive but there is no visual input. Mailed questionnaire is even faster but has very low response rate and requires a very simple survey design.Observational research methods are based on direct observation that can give lot of

AI and its Future-Altering Impacts Case Study Example | Topics and Well Written Essays - 750 words

AI and its Future-Altering Impacts - Case Study Example This comparison is related to the MIS process because it is a complex issue to understand yet it is needed in the world right now. It is meant to improve human functions in the world and make work easier. 2. The author states that, ‘Kurzweil suggests that the progress of the entire 20th century would have been achieved in only 20 years at the rate of advancement in the year 2000’ (Urban, n.d). I agree with the author because the rate of growth and progress when compared from generation to generation shows that it has been increasing over time. The rate of growth in the twentieth century was slow compared to the rate of growth in the year 2000. With the technological differences in the year 2000 coupled with other changes in discoveries and infrastructure, it is indeed true that the progress of the entire 20th century could have been achieved in 20 years time, in the year 2000. There is a relation to consider in terms of behavioral tendencies because people behave differently at different times because behavior is influenced by different circumstances, occurrences and state of being. Therefore, behavioral tendencies are bound to change over time. a) That then it comes to history, people think in straight lines meaning that to predict what will happen in the future, people tend to look back instead of exponentially and judge from current and past rates of change. This makes people think erroneously of the future. b) People use the trajectory of recent years, which does not often show the real picture. Growth and change do not occur in similar ways all the time, therefore judging future outcomes from recent changes is erroneous. c) People’s experiences make them stubborn about understanding the future. People judge the world based on personal experience, which limits their thinking and imagination of the future. This makes them make poor, subjective and wrong judgments about the